Most people think of the increased traffic and visibility of higher rankings in search engine results pages. However, there are many other benefits to taking steps to improve your website's SEO. For example, improved SEO can increase leads and conversions, improve customer retention, and increase profits. In other words, improving your business SEO is a win-win proposition for all involved.

How do Thunder Bay companies use SEO?

Search Engine Optimization (SEO) is the practice of optimizing your website through different tactics in order to increase visibility on search engines. Businesses in Thunder Bay will need to utilize a good SEO campaign in order to stand out from other local businesses in the area. 

Up to 90% of companies find new customers through Google. Whether you provide a product or service, your potential customers are searching on Google. So how do these companies optimize their website? 
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Improving Thunder Bay companies SEO with website content

The Google bots constantly crawl websites, searching for new and relevant content. It’s the job of these bots to find useful websites in order to recommend on search engines. Their goal is to provide customers with the best search experience. 

For Google to understand what your Thunder Bay company is offering, it needs to see specific content. This content needs to be full of relevant keywords for the offered product or service. 

It’s not just about jamming keywords into sentences that make for successful website content. A successful SEO campaign manager will research and deliver targeted keywords for the business to try and match for. These keywords are then written into content on relevant pages. 

This content needs to be well written and separated into different pages. Keywords cannot be used too little or too often and cannot be cannibalized on multiple pages. Particular location pages can be utilized in order to target customers in Thunder Bay and the surrounding area. 

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Using link building to improve SEO for companies in Thunder Bay

Building links on your business's website is critical. Both internal and external links play a big part in your website's reputation and how long Google bots crawl it.

This technique will keep your website healthy and improve optimal SEO functionality. 

Internal links are links between pages on your website. A single page should link to six or seven other pages on your site with relevant topics. For instance, a page about gardening should link to other pages on your website about shovels, seeds, pots, mulch, and any relevant topics. 

This technique will keep the Google bots on your site for longer. While they index your website, these bots love to follow links. Each link they find will send them to another page on your site, ensuring they will crawl and view all of your websites frequently. 

The longer these bots stay on your site, the more likely they will find relevant information for their customers and recommend your page to anyone searching for information your website contains. 

External links are links to your website from other web pages. This tells Google that your site is a hub for meaningful, relevant information, and they should recommend your website as well. Not just any website having links to your site will do. 

Google judges the quality of these links by the domain they hold. The most reputable domains come from .gov .edu. And .org. Standard links will come from .com, while poor quality domains will contain .biz or anything similar. 

The quality of the domain is important because it tells Google that your website is a good source of information. A large number of poor domains will hint to Google that your site may be unsafe for its customers. 

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Using paid campaigns to improve your Thunder Bay businesses SEO

Paid campaigns (PPC) are the first websites listed on a Google search. Yes, to get these listings will cost your business money, but Google won't just allow any site to appear here. 

The websites listed in the ads section must still be deemed quality websites by Google. So what are the benefits of being listed here? The answer is simple; this brings more eyes to your website. 

If your site is performing well organically and through PPC, it will appear more than once on the first page of search results. More appearances mean more traffic to your website. With increased traffic, your business will eventually see higher conversions and sales.

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Your Thunder Bay company will see increased sales with improved SEO

You can expect ten dollars for every dollar spent on good marketing. That return on investment is hard to beat in any other avenue. Improving your SEO will bring your company growth and increased revenue over time. 

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Your company in Thunder Bay will get quality leads from improved SEO

Improving your website’s SEO will not only bring more leads to your business, but these leads will be of much higher quality than before. Using Local Service Ads and Google Maps can attract local customers to your website who are ready to make a purchase. 

Targeted SEO campaigns will connect your businesses to customers interested in your product and willing to purchase. It’s not always about the number of visitors; it’s about the quality of leads your company will receive. 

Improving SEO will make your company more reputable

Search engine users will begin to become accustomed to seeing your site on the top of the rankings over time. Some customers may not be ready to purchase your business the first time they see you, but they will be willing to return to your website to convert over time and repeated views. 

Improving your reputation can make your business a leader in Thunder Bay, setting it apart from the competition and bringing in more revenue and leads than anyone else. 

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In conclusion:

There are so many benefits to improving your SEO. We know learning all of the different aspects of SEO can be difficult. That's why Up Digital provides SEO Thunder Bay services for fair pricing. Let us handle the heavy lifting of growing your organic presence while you focus on the daily operations of your business.