Many businesses struggle to convert their website visitors into customers. This is a big issue because it means the businesses aren’t reaching their target market. The way to improve this is to pay more attention to the design of their website, which can be done easily and cheaply by using a few simple tips.

First of all, the text on the website should be incredibly clear. The visitors should be able to read it without any problem. There should be no grammatical or spelling errors, either. This is the basic standard of a good website, and if it doesn’t meet it, then it should be fixed.

The layout of the website should be simple and easy to follow.

The number of different colours should be limited so that the visitors aren’t confused by it. More than three different colours can be a problem. The colours should be simple and easy to understand, too. On a website about a bakery selling cakes, for example, it would be incredibly confusing if the colours used were bright and garish. A much better choice of colours would be a few shades of brown and cream.

All the text, links, and other graphics should be easy to view on a multitude of devices (phones, tablets, etc). This means that all the text should be large enough, and the links should be clearly marked.

One of the most important items to convert more websites visitors is having a clear call to action.

One of the biggest mistakes that businesses make is that they don’t have a clear call to action. Without one, the website visitor doesn’t know what to do next, and so they leave the website. This is a complete waste of time for the business, and it will cost them money.

Instead, businesses should have a clear call to action on their website, and the visitors should be able to understand it easily. This can be done by using words such as ‘Buy Now’ or ‘Request Quote’, and the text should stand out from the rest of the website. The call to action should be as obvious as possible.

One of the most important things to do is to keep it simple. It doesn’t matter how much the design of the website costs if it makes it harder for the visitors to understand it. Instead, it should be as clear as possible.

The bounce rate is the percentage of people who leave the website after they have started viewing it. A typical bounce rate is around 40% in most cases. If the bounce rate is much lower than this, then the website is a success. However, if the bounce rate is much higher than this, then the website is a failure.

Our Agency Up Digital does a fantastic job at giving businesses a new website design that focuses on low bounce rate, high converting designs.

The conversion rate is the percentage of website visitors that actually complete some action. For example, a website visitor who clicks on a link in the website will be classified as a conversion.

Many websites track conversions using special codes. These codes are placed on certain pages on the website. Once the visitors click on the links that have these special codes, it is recorded as a conversion.

An example of products that give you the tools needed to track conversions is Google analytics and Google tag manager. The codes are placed onto the back of the pages so that the website owners can check the conversions.

Usually, a conversion is a sign that a website visitor has finished what they set out to do, or they have taken an action after clicking on a link that will lead to this.

When businesses know the value of their conversion rates, they can compare it with the amount of time, money, and effort that they have put in to the website.

Every business should know their cost per conversion. It will enable them to see whether their website conversion rates are high enough. If so, the business can improve its conversion rates.

For small businesses, cost per conversion can be understood by dividing the gross profit by their sales. If the conversion can be improved, then it would be reasonable to add a higher percentage to the gross profit.

‘Know thy competition.’ This phrase applies to every business, but it is particularly important for businesses that are very similar to their competitors (especially the ones that are being targeted).

Small businesses can easily keep up with their competitors by following them on social media and monitoring them using tools like SEMRush.

Remember that many of the things that are required to target customers are the same for every business.

One of the most important ways to target customers is by using effective content marketing. This means creating useful articles for people to read.

To research your competition, you need to go to their websites and check their content.

Once you understand how they are promoting their products, you can change or optimize your strategy to target the same customers. It is more profitable for small businesses to monitor their competitors and to also know how they are affecting their competitors’ sales.

All of these things sound complicated but for a marketing agency that's been in the business for over 15 years, Up Digital has you covered. If you have any enquiries or want to know more about how to improve your website’s conversion rate, you can contact us at Up Digital for more information. We can also provide SEO services specific to your website so that you can improve the overall performance of the website.

Remember, if you want to learn more about marketing and how to get customers to visit your website, you can read our blog.  If you have any questions or comments, just drop us an email at info@updigital.ca

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